If your demo is in video form (which it should be!), uploading it across platforms boosts organic reach.➱
You’ve built an amazing product demo—now what?
Creating a compelling demo is just half the battle. The real impact comes from smart distribution. If you’re not actively sharing your demo link across the right touchpoints, you’re missing out on dozens (if not hundreds) of qualified leads each month.
Let’s explore the most effective places to share your demo links so you can increase visibility, improve conversions, and maximize demo reach at every stage of the buyer journey.
Your website is prime real estate for demo visibility—and it should never take more than one click to find it.
Place a bold “Watch Demo” or “See How It Works” button above the fold.
Visitors already exploring product features are warm leads—give them the option to dive deeper with a demo link.
Offer a quick video demo when users show signs of leaving your site.
Email is one of the most powerful channels for demo distribution, especially for nurturing and reactivation.➱
Welcome Series: Include a demo link in your onboarding emails for new leads.
Post-Download Emails: Did they grab your ebook or whitepaper? Offer a demo as the next logical step.
Cold Outreach: Use short, punchy text with a personalized demo invitation. Bonus if you use video.
💡 Tip: Use tracking URLs (like UTM links) to measure engagement from each email campaign.
Your buyers are scrolling—meet them where they are with strategic demo sharing.➱
Create scroll-stopping posts that tease value and invite users to watch the demo. Sponsored posts can target roles, industries, and interests.
Your bio and pinned posts should include links to demo content, especially for startup or founder accounts.
Participate in niche Slack groups, Facebook communities, or LinkedIn groups—share your demo as a helpful resource, not a sales pitch.
If your demo is in video form (which it should be!), uploading it across platforms boosts organic reach.➱
Demo distribution shouldn’t stop after lead gen—it can be a powerful tool for customer success, too.➱
In-App Onboarding: Trigger demo prompts or videos for new users based on their behavior.
Help Center Articles & Chatbots: Link to demo clips when answering FAQs or tickets.
Conversational AI Integration: AI chatbots can deliver demo links based on intent, improving engagement without human touchpoints.
Want to increase product-qualified leads and accelerate your growth funnel? Explore how AI-powered product demos can help you convert smarter—at scale.
Maximize outreach with personalized demo invites directly in your sales toolkit.➱
Even the most well-crafted demo won’t perform if it’s hidden in the corner of your website. By strategically sharing your demo links across web, email, social, and conversational channels, you amplify visibility and give more potential customers the chance to engage.
A great video demo doesn’t just educate—it sells.
You just need to make sure it’s seen.
Ready to put your demo in front of more leads? Start by embedding it across your high-traffic pages, activating email workflows, and adding it to every outreach channel that touches your prospects.
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